Darren Azzopardi SEO & Usability Lover

  • Google's incentive to mobile friendly websites

    On April 21st Google announced that it will favour mobile friendly sites, pushing them up the rankings compared to 'desktop only' websites.

    Obviously this favour will kick in when you perform a search on your mobile. Hooray for all you cool cats with your mobile friendly sites...or is it?

    Google is assuming that when you're on your mobile it would be a much better experience to use a mobile friendly site; images optimised, content easily found, quick download times, great navigation and all that jazz.

    Using a mobile site on a...

    Mobile friendly websites are pushed to the top of Googles mobile search results

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  • Google Semantic Search by David Amerland - A visual review

    I felt it was easier and made much more sense to review this book visually, extracting the points that I want to share by way of sketching.

    Companies online still aren't being transparent, they're still not embodying what the internet is about. The idea is simple. You create something good and interesting for your users, ensure it contains anything and everything that will help users outside your circle find it. So for Twitter or Instagram, that would be using #hashtags plus choosing the appropriate marketing channel.

    I tell you now, if you don't know SEO then you're...

    A4 paper covered with sketches displaying the points made from Google Semantic Search by David Amerland

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  • Web Analytics Demystified - Book Review

    Web Analytics Demystified by Eric T Peterson covers a topic that I adore. He explains what analytical data to use to help understand your companies website performance.

    So really, this book is for anyone who owns a website and wants to see where all their time and money has gone.

    Make sense of your websites current situation

    The next time your Boss asks you how the companies website is doing, you can happily show figures they will understand, figures that matter; How much a visitor is worth, the average spend of a customer, how many new customers you...

    Eric T Peterson's front cover of Web Analytics demystified

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