By darren azzopardi / 2014-10-17
Takes 00:03:38:72 to read
Web Analytics Demystified by Eric T Peterson covers a topic that I adore. He explains what analytical data to use to help understand your companies website performance.
So really, this book is for anyone who owns a website and wants to see where all their time and money has gone.
Make sense of your websites current situation
The next time your Boss asks you how the companies website is doing, you can happily show figures they will understand, figures that matter; How much a visitor is worth, the average spend of a customer, how many new customers you...