Darren Azzopardi SEO & Usability Lover

  • Offer different experiences of your content

    Rather than Peddling the same content on your social media channels and website, how about we offer your audience a choice of different content experiences?

    I'm guilty of doing this too but I'm making it my mission to practice what I preach. The boring method was for me to create an article on my website, publish it on twitter, Google+ and even throw it on linkedin if I can. The thing is I'm assuming that the people across all my social media channels are the same people and they aren't and that's just stupid of me.


    ensuring your content is accessible to all users

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  • Google's incentive to mobile friendly websites

    On April 21st Google announced that it will favour mobile friendly sites, pushing them up the rankings compared to 'desktop only' websites.

    Obviously this favour will kick in when you perform a search on your mobile. Hooray for all you cool cats with your mobile friendly sites...or is it?

    Google is assuming that when you're on your mobile it would be a much better experience to use a mobile friendly site; images optimised, content easily found, quick download times, great navigation and all that jazz.

    Using a mobile site on a...

    Mobile friendly websites are pushed to the top of Googles mobile search results

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  • Google Semantic Search by David Amerland - A visual review

    I felt it was easier and made much more sense to review this book visually, extracting the points that I want to share by way of sketching.

    Companies online still aren't being transparent, they're still not embodying what the internet is about. The idea is simple. You create something good and interesting for your users, ensure it contains anything and everything that will help users outside your circle find it. So for Twitter or Instagram, that would be using #hashtags plus choosing the appropriate marketing channel.

    I tell you now, if you don't know SEO then you're...

    A4 paper covered with sketches displaying the points made from Google Semantic Search by David Amerland

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