Darren Azzopardi SEO & Usability Lover

  • Google Semantic Search by David Amerland - A visual review

    I felt it was easier and made much more sense to review this book visually, extracting the points that I want to share by way of sketching.

    Companies online still aren't being transparent, they're still not embodying what the internet is about. The idea is simple. You create something good and interesting for your users, ensure it contains anything and everything that will help users outside your circle find it. So for Twitter or Instagram, that would be using #hashtags plus...

    A4 paper covered with sketches displaying the points made from Google Semantic Search by David Amerland

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  • Web Analytics Demystified - Book Review

    Web Analytics Demystified by Eric T Peterson covers a topic that I adore. He explains what analytical data to use to help understand your companies website performance.

    So really, this book is for anyone who owns a website and wants to see where all their time and money has gone.

    Make sense of your websites current situation

    The next time your Boss asks you how the companies website is doing, you can happily show figures they will understand, figures that matter; How much...

    Eric T Peterson's front cover of Web Analytics demystified

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  • Book review - The Web Ranking Manual by Tom Mitsoff

    Although this book is scientifically thinner than a jammy dodger it's surprisingly contains the good, the bad and the ugly aspects of SEO practice.

    Tom dives straight into what keywords to get, how to use them and how to put them on your website to spread the link juice to get you ranked highly, which isn't a bad thing. The book empowers you to seek out the potential of the website before you commit. To find the POWER of the website...

    Notes taken besides the book - The Web Ranking Manual

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