By darren azzopardi / 2015-11-03Takes 00:02:31 to read
I'm guilty of doing this too but I'm making it my mission to practice what I preach. The boring method was for me to create an article on my website, publish it on twitter, Google+ and even throw it on linkedin if I can. The thing is I'm assuming that the people across all my social media channels are the same people and they aren't and that's just stupid of me.
Appreciate how they find me
Take the time to appreciate where the users have come from, their background and provide them with the content they're after. If they contacted me on Google+ then communicate with them that way, I know it can mean more work but come on, we're after meaningful conversations in the first place aren't we.
Go wild and present the same content but in different variations, using available marketing channels to do so.
I've called this type of marketing, drum roll please....3D Content Experience (just imagine it was said in that X-Factor voice for full effect).
The 3d Content experience is a method of presenting your proposed article as different variations to support existing consumers media habits.
Use existing social media tools to help publish your content to create a diverse experience.
Can they read it?
Regardless if a user has vision problem, users should be able to read your content..(i think most articles tick this box-but still check your site with a screen reader too!)
Can they listen to it?
Create a podcast/audio of your article, I'm currently on soundcloud looking to making my own podcast. Users digest content differently. Make their bus, train or drive home journey enjoyable.
Can they watch it?
Create a video to spread your content and help those visualise it. Let it be gobbled up by the Youtube searchers
If the content is on the web and the user has internet access then it's their right to view the content. I feel it's up the us to provide the best possible experience, and pushing a single article across all channels isn't very viable.
Tickle their senses via a varied choice of content consumption
Everyone isn't on the same playing field, diverse your thinking and offer your content in variations.
If the content your offering is varied and valued by the user, then providing content this way can be seen as a plus. When people search for you or your key phrase, not only does it throw up text (you know your website 'amp; links) in the search results but also your youtube video. This is already happening, it's enabling you to cast your content strategy net wider.
Each (social marketing) channel exists to offer a different experience.
Maybe I've written too much so here is a bitesize takeaway for you. Stop distributing your single article on multiple channels. Look at your content and diversify it, fall in love with it and acknowledge your users are different.
By darren azzopardi / 2015-04-280:02:55 minutes to read
On April 21st Google announced that it will favour mobile friendly sites, pushing them up the rankings compared to 'desktop only' websites.
By darren azzopardi / 2015-03-0200:00:48 minutes to read
I felt it was easier and made much more sense to review this book visually, extracting the points that I want to share by way of sketching.
Companies online still aren't...